Brands that can truly tap into their consumers’ interests and address their pain points will be able to create a positive experience for their customer and, by default, place themselves ahead of the competition for years to come. These days, creating connections and intimate experiences with consumers is more important than ever.

We’ve made some updates with our 2019.0 digital asset management (DAM) release that we think you and your creatives are going to love. Here are a few of the newest features.

If you’re trying to kick-off the new year by improving and streamlining your marketing operations, check out these seven tools that can help increase your ROI by automating your marketing to engage the right consumers at the right time.

Do you and your teams have trouble finding your digital assets? Pay attention to your file naming strategy to help make your assets easy to find.

Does your business have a large number of digital files? It can be challenging to keep track of who has access and how they are being used. That's where file activity monitoring (FAM) comes in. Here's a quick overview of how FAM helps, fam. 

A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve.

Did you make it to MarTech West in San Jose this year? We love this conference because the marketing technology landscape has experienced so much growth and shows no sign of slowing down. MarTech is a conference that brings together marketing, technology, and management into one integrated category. The synergies between the three departments grow immensely as companies mature in the way that they make use of their digital systems. When marketing, technology, and management harmonize and grow together, they typically start to develop a marketing technology stack.